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Sweetgreen renames new chipotle chicken menu item after lawsuit from Chipotle

The salad chain Sweetgreen has decided to rename its new chipotle chicken menu item, just two days after fast food giant Chipotle Mexican Grill, Inc. filed a lawsuit alleging trademark infringement over the previously named new menu item “Chipotle Chicken Burrito Bowl”.

Sweetgreen has reached a tentative agreement with Chipotle to resolve the lawsuit. One part of the agreement is to rename its new bowl to “Chicken + Chipotle Pepper Bowl”, exactly one week after the original announcement of the new bowl.

In its lawsuit, Chipotle claimed that Sweetgreen is trying to create a false association with Chipotle by making prominent use of its famous Chipotle trademark in a font near identical to Chipotle’s stylized logo as well as featuring a background that is nearly identical to Chipotle’s trademarked Adobo Red color in the advertisements.

See the full articles here.

NPR article: https://www.npr.org/2023/04/05/1168277607/chipotle-sweetgreen-chicken-burrito-bowl-lawsuit   

CNBC article: https://www.cnbc.com/2023/04/05/chipotle-sues-sweetgreen-for-burrito-bowl-trademark-infringement.html

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