The salad chain Sweetgreen has decided to rename its new chipotle chicken menu item, just two days after fast food giant Chipotle Mexican Grill, Inc. filed a lawsuit alleging trademark infringement over the previously named new menu item “Chipotle Chicken Burrito Bowl”.
Sweetgreen has reached a tentative agreement with Chipotle to resolve the lawsuit. One part of the agreement is to rename its new bowl to “Chicken + Chipotle Pepper Bowl”, exactly one week after the original announcement of the new bowl.
In its lawsuit, Chipotle claimed that Sweetgreen is trying to create a false association with Chipotle by making prominent use of its famous Chipotle trademark in a font near identical to Chipotle’s stylized logo as well as featuring a background that is nearly identical to Chipotle’s trademarked Adobo Red color in the advertisements.
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NPR article: https://www.npr.org/2023/04/05/1168277607/chipotle-sweetgreen-chicken-burrito-bowl-lawsuit
CNBC article: https://www.cnbc.com/2023/04/05/chipotle-sues-sweetgreen-for-burrito-bowl-trademark-infringement.html