Trademarks
Overview
Team
Case Studies
Publications
Trademarks distinguish a company’s goods and services from those of its competitors, and allow business owners to develop goodwill in a brand and build customer loyalty. As a business grows, its brand becomes more valuable. Investing in and protecting a trademark at an early stage can provide a solid foundation for building the value of your brand. Whether you are considering a new trademark or have been using your trademark for twenty years, it is important to work with a lawyer who understands your business objectives and marketing plans.
Our lawyers have experience in all areas of trademark law, including litigating trademark and trade dress issues, unfair competition, anti-counterfeiting, clearance searches, validity opinions, prosecuting trademark applications, oppositions and cancellations, domain name dispute resolution, transactions and licensing, domestic and international portfolio management, and trademark policing.
We have assisted some of the world’s most recognizable brands navigate nuanced trademark laws in Canada and worldwide. Our clients span a wide range of industries, including craft beer, cannabis, sporting goods, clothing, footwear, consumer products, mobile apps, medical devices, financial services, entertainment, construction services, professional services, education, and more.
Practice Contact(s)
Team Members
-
Craig Ash
PartnerB.Sc. (Chemistry) -
Thomas Bailey
PartnerB.Sc. (Cellular Biology) -
Leslie Chan
AssociatePh.D (Cell Biology) -
Lawrence Chan
Senior CounselB.Sc. (Honors Biochemistry) -
Nicholas Garner
PartnerB.A.Sc. Mechanical Engineering -
Maxwell Guld
AssociateB.A.Sc. Materials Engineering -
Mihaela Hutanu
Trademark Agent -
Roni Jones
PartnerB.A.Sc. (Materials Engineering) -
Christina Kwok
PartnerB.Sc. (Biotechnology) -
Garth Leslie
AssociateB.Sc. (Mechanical Engineering) -
Gavin Manning
CounselM.Sc. (Physics) -
James Nottingham
AssociateB.A.Sc. Chemical Engineering -
Todd Rattray
PartnerB.A.Sc. (Engineering Physics (Electronics)) -
Paul Smith
PartnerB.Eng (Electrical) -
Hilton Sue
PartnerElectrical Engineering -
David Takagawa
PartnerB.Sc. (Microbiology)
Case Studies
Publications
- Crocs evolves from a boating shoe to Brand of the Year and defends its brand
- Non-Traditional Trademarks in Canada
- Equal Parts Science, Technology, and Intellectual Property Law
- CIPO Tackles Pending Trademark Application Backlog with New Practice Notices
- The Lack of Inherent Distinctiveness Examination Criterion: A Year Later
- Pending Amendments to the Official Marks Regime Potentially Provide Additional Strategy for Other Applicants
- Trademark Modernization Act (2020) to Spur Changes to US Trademark Law
- U.S. Supreme Court Rules BOOKING.COM Is Not Generic and Imposes No Categorical Rule against Registration of “generic.com” Marks
- Madrid Protocol: An Alternative Path to Foreign Trademark Protection
- Bad News for Bad Faith Squatters – China to Introduce “Intent-to-Use” Requirement
- Federal Court of Appeal Decision Clarifies the Meaning of “Normal Course of Trade”
- Final Countdown: Time to Prepare for Significant Amendments to Canada’s Trademark Law
- Navigating the Amazon Brand Registry
- Building a Defensive Trademark Portfolio to Protect Cannabis Brands
- Place Names and Trademarks – the Dangers of Naming Your Business After Its Location
- The Uphill Battle in Registering Geographical Names or Indicators as Trademarks with the Canadian Intellectual Property Office
- Enforcing Alleged Trademark Infringement on Social Media
- Top Reasons to File in Canada
- How to Register a Famous Name as a Trademark in Canada
- The Legal Implications of the “IRONMAN” Tattoo
- Celebrate Canada’s 150th Birthday with the Official Mark
- Amendments to Canada’s Trademark Laws: What You Need to Know
- Registrability of Geographical Place Names as Trademarks in Canada
- Offensive Trademarks as Free Speech: a Canadian Perspective
- Privilege: Coming Soon to Canadian Patent and Trademark Agents
- Choosing a new trademark: It’s all about being distinctive, distinctive, distinctive!
- From purple candy bar wrappers to red sole shoes: the increasing commercial significance of colour marks
- IP issues for mobile app developers
- Protecting your trademarks south of the border: Differences between Canadian and American trademark law