In an attempt to appeal to millennials, Proctor & Gamble has applied to register the commonplace acronyms “LOL”, “WTF”, “NBD” and “FML” as trademarks in the United States in association with non-medicated liquid soap, dishwashing detergents, hard surface cleaners, and air fresheners. The applications are currently pending before the United States Patent and Trademark Office (the “USPTO”).
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