< IP News

Trademark Protection Sought for Millennial-Friendly Acronyms

In an attempt to appeal to millennials, Proctor & Gamble has applied to register the commonplace acronyms “LOL”, “WTF”, “NBD” and “FML” as trademarks in the United States in association with non-medicated liquid soap, dishwashing detergents, hard surface cleaners, and air fresheners. The applications are currently pending before the United States Patent and Trademark Office (the “USPTO”).

Read more here.

Information made available on this website in any form is for information purposes only. It is not, and should not be taken as legal advice. You should not rely on, or take or fail to take any action, based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Oyen Wiggs Green & Mutala LLP professionals will be pleased to discuss resolutions to specific legal concerns you may have.