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“If you keep calling these Velcro® shoes, our trademark will get killed”

Velcro Companies’ legal team has created a music video to educate the public on how and how not to use their company’s trademarks. It is important for trademark owners to ensure the proper use of their trademarks, since a trademark ceases to be entitled to legal protection where it becomes merely a generic name for those goods or services and is no longer capable of distinguishing the trademark owners’ goods or services from those of others.

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