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Brazil Expands Scope of Registrable Trademarks

Like a slogan or logo, a particular placement or positioning of a mark on a good may itself be a trademark (i.e. the particular positioning of the mark on the good may be a “position trademark”). Position trademarks are registrable in many countries. As of October 1, 2021, it is now possible to apply to register a position trademark in Brazil as well.

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