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Atari sues Nestlé for KitKat’s “Breakout” marketing

Atari has launched a lawsuit against Nestlé for a KitKat marketing campaign, alleging infringement of Atari’s trademark and copyright rights in its iconic Breakout video game.  Court documents filed by Atari allege that “Nestlé simply took the classic Breakout screen, replaced its bricks with KIT KAT bars, and invited customers to “Breakout” and buy more candy bars”. The court documents also describe some of the interesting backstory to the Breakout video game, namely that “[i]n 1975, two little known but up-and-coming developers – Steve Jobs and Steve Wosniak – created Breakout for Atari” and that the money paid to Mr. Jobs for Breakout served as seed money for his startup company, Apple. See link to articleSee court documents.


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