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Apple Kept Dynamic Island Trademark “Hidden” on an Island Ahead of the Feature’s Debut

Apple kept the name of its Dynamic Island, a new feature introduced with the iPhone 14, secret from competitors and other prying eyes by filing for the trademark in Jamaica ahead of the feature’s public introduction. Filing in the Jamaican Intellectual Property Office (JIPO) was an effective strategy because the JIPO does not have an online searchable trademark database and interested parties must therefore perform trademark searches in person.

In the past, interested parties have successfully discovered the names of Apple’s upcoming products using searchable trademark databases available from other intellectual property offices.

Read more at Mashable and Bloomberg.

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